lacking inspiration

I am wanting to rewrite the home page of http://www.tigereyefp.com/. The issue is that I lack the inspiration. It needs to be honest and not using the fear factor. Fear is a style of advertising that works on only some people. It is not a road that I want to go down - yet if you read the home page - that is exactly where I've gone! :( So now to work out how to rewrite it. This task also seems increasingly more difficult with the lack of trust. Not that I blame anyone for that. I know too many people who will say something and yet not hold true to their word. I feel like I am struggling against the tide. Advertisers have long used fear and other tactics to make sales. So how can I expect to make any sales of my photos based soley on my honesty??

There is no need to crucify me if I happen to stuff up... I am my own worst critic/enemy! :/