me and my crazy thoughts

Honesty, integrity, loyalty, absolute truth: When it comes to business, I believe that if you are honest with yourself, your clients and your suppliers then you are set up to be viewed with integrity and you will be spoken of as being trustworthy. If your supplier has not got a particular item that you promised a client, be genuine and tell your client that your current supplier can not get the item and that you will do your best to source it elsewhere... Then actually do what you said you would do! Actions in this case will speak much louder than words.
Example: White Pages (WP) ad for TigerEye Freelance Photography... This ad had the businesses actual physical address. This posed a security issue for the family. "James" - the consultant for WP spent 3 weeks ignoring and seemingly making excuses for the lack of action on the repeated request for this to be changed! The issue was finally solved by the client placing a complaint with the customer service department for WP. The issue took half an hour to solve, however, due to the lack of action on "James’" behalf - WP has lost what could have been a very loyal client!
If you can not be honest, then there is not point in being in business! Word of your shady dealings will get out and your integrity will be destroyed, you will loose loyal friends and family and the absolute truth will be that you were an idiot!
Biblical advice
The bible has a lot to say on how to treat people! And where to place your trust! Proverbs is full of this advice! (Proverbs 12:1 Whoever loves discipline loves knowledge, but he who hates correction is stupid.)
Trust
This is very important. A reputation takes years to build, and only seconds to destroy. If you are to build a reputation that will stand tests and trials, then you need to prove yourself trustworthy! Also it is very important to know who you can trust! God is an excellent starting place for that! (Proverbs 3:5-6 Trust in the Lord with all your heart and lean not on your own understanding; in all your ways acknowledge Him, and He will make your paths straight.)
Hard work
Starting a business is a lot harder than it looks. There is advertising, research, financial things and a pile of other information to consider! To turn an idea into a fully functioning and thriving business takes time and commitment!
Oh and then you will face a bunch of people who think that they know better than you who will tell you to not even try, because they “don’t want to see you fail”! by listening to these people you will fail!!
To not start is to fail, however, you will set yourself up to fail if you decide to do something that you know nothing about!! If you want a complete change of scenery then study your new subject! Although sometimes stepping out of the boat and “winging it” works just as well! I guess it depends on your personality! I have been told that flying by the seat of your pants is unwise... Sometimes its fun! But not always!